Top reasons why I love marketing: I get to be a writer, producer, and storyteller~ It’s never dull ~ I meet interesting people ~ I learn something new daily ~ It stretches my intellect and creativity ~ Cheater’s don’t win here.
Some reasons why you should love marketing too: Marketing, if done right, can grow your business ~ There is no better way to have a dialogue with potential customers ~ Social media can keep you connected to current customers ~ Your website is now your store/office on the Internet ~ You can drive traffic to your website and create more leads ~ You can position yourself as a leader in your field.
How I got into the field:
It was during my senior year in college that I came to the realization that an undergraduate degree in psychology would not open a financially fruitful career path without at least a master’s degree as a minimum. Being young and full of the “watch out world here I come” mentality, I wanted to work, not extend my schooling. Through a referral from a friend I landed my first job, in one of the largest advertising agencies in Northern New Jersey. Working as an account coordinator for the account executive who handled several Chevrolet dealership group accounts, this was by far the largest and perhaps most exciting account within the agency. We produced newspaper and magazine ads plus TV and radio commercials for this account. I quickly learned a lot and became for lack of a better term “addicted” to the adrenaline high that came from daily tight deadlines, impossible clients, quirky creative staff members, and late nights at the office. We enjoyed all the advertising field had to offer in the way of perks, from outrageously lavish parties to 5-star 3-hour lunches as the norm.
Getting married, moving overseas , relocating to Florida, and 2 children later, my thoughts had left the field of marketing. I was now raising a family and working occasionally as a substitute teacher or other positions within my children’s school.
How I got back into the field:
Through a series of events, and quite by accident I might add, I began slowly delving into the digital marketing arena in an effort to help someone with their business. As I began delving into more and more aspects of marketing to give this person a larger Internet presence, and some much-needed business at the time, I was in fact regaining my experience in the industry which had changed quite a bit since my working days. My passion for marketing was being fueled by the abundance of digital opportunities and a growing interest in learning. I would spend hours daily reading and then trying out what I had learned. I was placing considerable effort in this person’s company, growing their Internet presence. It was exciting to see this person’s business name rising to the top of the search engines over local competitors and knowing that it was my skills that did it. It was even more exciting, in the beginning, when I would get an excited phone call from this person as potential customers were calling from finding the company’s business listings and later website on the Internet.