Social media marketing for business is about providing valuable information for your audience through education, entertainment, and periodic special offers/promotions just for followers.
Most people who follow or like a business page on social media will do so for: 1) to be part of future exclusive promotions that may save them time/money, 2) to become informed and educated on topics that are relevant to them about your business type, and 3) to be entertained.
5 deadly sins of social media marketing that will have your fans running to your competitors!
- Sloppy, unattractive platforms– Keep your platforms attractive by using quality images and proper use of grammar and spelling. By being aware of how your platforms look and operate you are conveying to your audience you are detailed oriented and care about your business and in turn about your customers/clients. Be eye candy!