Search engines index pages, not websites, so the more pages you have within your website, the more likely it will be indexed and appear in an Internet search. Goggle’s algorithm is now, along with keywords and phrases, relying more heavily on conversation search methods. What that means is that most people are typing into the search box a problem or question and looking for a solution. If you begin to position your website content and blog posts as an answer to a client or customer problem, your content will be more likely to rise to the top.
Another benefit for having consistent original content is your ability to share it on your social media sites. By offering value and benefits to your community you will grow your fan base, position yourself as a leader in your niche, and increase SEO of your website and business name on the Internet.
Originally posted 3/31/2014