- What are your specific marketing goals? Are you wanting to gather followers, position yourself as an industry leader, share your original content, or simply looking at it from an SEO your website perspective?
- What social media platforms are the majority of your clients using? Don’t know, ask!
- How much knowledge do you have for using a particular platform?
- How much time and interest do you have in keeping your social media active?
Another important consideration is who will be the “voice” of your company and maintain these social media sites? Social media is a 24/7 job, someone needs to monitor throughout the day, every day in order to quickly answer fan questions or complaints. Yes, you can use a scheduler for your posts but you will still need a person who can quickly respond to any activity.
Also, be aware that nothing will turn away followers quicker than the wrong content on the wrong platform. Be sure not to self-promote constantly. People are interested in what value you can provide to them, they are really not all that interested in your business. So posting nothing but photos and commentary of your business will not interest them for long. Now that they’ve connected with you, they want information relevant to their lives. Don’t feel you need to target every post for the entire audience, that’s really not possible, share varied content daily as a way to interest everyone.